The Texas Longhorns football program is set to invest between $35 million and $40 million in their roster for the 2025 season, reflecting a significant commitment to building a competitive team. This substantial expenditure aligns with the university’s broader strategy to enhance its athletic programs.
In February 2025, Texas Athletic Director Chris Del Conte announced plans to increase the number of athletic scholarships by 200 across both men’s and women’s sports. This initiative aims to bolster the university’s athletic offerings and is expected to add approximately $30 million to the program’s costs. To offset these expenses, Del Conte proposed raising football season ticket prices by $80, bringing the total to $720 for Tier 1 ticket holders. (chron.com)
The Longhorns’ investment in their football roster is part of a broader trend among top programs to allocate substantial resources toward player development and recruitment. For instance, in 2024, Texas was reported to have the second-highest roster spending in college football, with an expenditure of $22.2 million. (athlonsports.com)
This financial commitment underscores the university’s dedication to maintaining a competitive edge in the Southeastern Conference and achieving success in the College Football Playoff. By investing heavily in their roster, the Longhorns aim to attract top talent and build a team capable of contending for national championships.
As the 2025 season approaches, all eyes will be on Texas to see how this significant investment translates into on-field performance and whether it propels the program to new heights in collegiate football.
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