Texas continues to be a top destination for new residents, attracting over 670,000 people between 2021 and 2022. Many newcomers are opting for smaller cities and suburbs over large metropolises like Austin and Dallas. Factors such as affordability, political freedom, and a slower pace of life are drawing people to secondary cities like Katy and New Braunfels.
One example is Keyana Darling, a single mother who moved from downtown Houston to Katy for more affordable housing and a safer environment. Similarly, Janelle Crossan, a California native, chose New Braunfels for its affordability and family-friendly community.
The trend of residents moving to smaller Texas cities is a departure from previous years when larger cities were seen as more desirable. The rise of secondary cities like New Braunfels and Katy highlights a shift towards more affordable homeownership and a sense of community.
Despite challenges such as higher property taxes and divisive politics, Texas remains an attractive place for many Americans seeking the so-called American dream of homeownership and a better quality of life. The growth of underdog cities in Texas reflects the changing landscape of the state and the evolving preferences of new residents seeking a more attainable and fulfilling way of life.
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