In the world of the TikTok election, political content is booming with creators across the political spectrum posting a variety of videos to engage with the app’s 170 million American users. From Swifties remixing Taylor Swift’s songs to impersonators mimicking politicians, the platform is filled with diverse and entertaining political content.
News outlets like The Daily Mail, CNN, and NBC News are also taking advantage of TikTok to reach a younger audience with debate snippets, interview clips, and analyses. Major political commentators on TikTok, such as Link Lauren and V Spehar, provide a casual and accessible approach to discussing political news stories.
The TikTok platform has become a battleground for political figures as well, with Representative Cori Bush and former Republican presidential candidate Vivek Ramaswamy joining scores of politicians in posting directly on the app. Even major party presidential candidates like Kamala Harris and Donald Trump have their own TikTok accounts, each with a different focus on their respective strengths and personalities.
Dancing remains a significant genre on TikTok, with users remixing comments from candidates into songs or incorporating dancing into videos about weighty topics like the election. Overall, TikTok has become an essential tool for engaging with younger voters and spreading political messages in a creative and engaging way.
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