The City of Boise’s social media manager, Elizabeth Kidd, created a viral TikTok video in which she dressed up as a fatberg to scare city leaders and educate residents about the importance of not flushing wipes down the toilet. The video, posted on social media platforms, received over 2 million views and garnered overwhelmingly positive responses. Kidd and her team focused on creating engaging and entertaining content to inform residents about important issues in a fun way. The goal was to make people excited to be part of the city and to raise awareness about the impact of fatbergs on the water renewal system. The success of the video has been compared to the popular TV show “Parks and Recreation” and generated a lot of praise from viewers. Kidd hopes that the video will make people think twice before flushing wipes and encourage them to stay engaged with the City of Boise on TikTok. The positive reception of the video has reinforced the team’s approach to creating content that informs and entertains residents in a creative and engaging manner.
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